Prof Norazah Shares Tips And Secrets Of Her Success
At the tender age of 29, she graduated with a PhD, she had 12 years of experience as an Assoc. Professor under her belt before being appointed as a full-fledge Professor at age 41.
Having published more than 300 research papers and being actively involved in producing quality research and publications, has positioned her as Elsevier Top 3 Authors Globally in the field of Behaviour, Recycling and Green Purchase. What is the secret and strategy of Lt. Col. (PA) Prof. Ts. Dr. Norazah Mohd Suki?
"The ongoing effort towards producing quality research and publication will indeed bring immense success.
"Research and publications can be liken to that of a brother and sister, do your best to publish quality articles, read many journals of articles published by Elsevier and Scopus."
Such were the words of wisdom of the Professor of Marketing and e-Commerce from Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, who shared tips and secrets of her success at the Town Hall Session with the Vice-Chancellor together with the Young Lecturers at the SOIS Auditorium.
According to Prof Norazah producing research required effort, energy, skills, critical thinking, and leadership holistically.
"We need to have extraordinary ideas to produce research related to industry to stay relevant,” she said the Sharing Session: Experience in Research Activities.
Her excellence was also supported by the Ministry of Education when she was awarded a research grant under the Fundamental Research Grant Scheme-Malaysia's Research Star Award (FRGS-MRSA) 2018 which in one fell swoop brought glory to UUM when she received the Malaysia's Research Star Award (MRSA) 2018.
She also recorded SCOPUS (Scopus Bibliographic database) h-index of 17. She is an experienced editor of several SCOPUS indexed books and some of her writings were published in the Journal of Cleaner Production (Impact Factor 6.395).
"After successfully producing quality research, the next step is the publication of the results of the research in impact-factor journal. The selection of journals that are relevant to the field of research plays an important role in order to be shortlisted by the Chief Editor before going through a comprehensive assessment process, “she explained.
She also shared the importance of abstract writing, research contributions in practical, theoretical and methodological aspects as well as having an interesting paperwork title.
In the meantime, she also invited UUM researchers who were interested in submitting chapter articles in quality books to support the publication of a book currently in the works. In addition to being willing to devote their expertise as Keynote Speaker, PhD thesis examiner, joint researcher and mentor.
Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence, Highly Commended Paper in the 2017 Emerald Literati Network Awards for Excellence, and the IGI Global Winners of the Seventh Annual Awards Excellence in Research Journal were among the international accolades and recognitions she received.
Meanwhile, UUM Vice-Chancellor, Prof Dr Ahmad Bashawir Abdul Ghani urged the young lecturers to emulate the strategy shared by Prof Norazah so that they too can become a professor at a tender age.
"UUM as an institution should have a direction that will enable UUM become the Eminent Management University not only in Malaysia but in Asia but without the new input from our young lecturers we may be irrelevant.
"How do we raise to the occasion? Do research related to the industry but most often the industry comment that research done by universities is irrelevant to them.
"We spend a lot of time on academics but we forget how many people are reading our research papers, so we need to produce research that can be applied by both the society and industry," he added.