PROGRAMME STRUCTURE

MODE A: COURSEWORK

The Master of Science (Managerial Communication) programme by coursework is a
43-credit-hour programme which comprises the following:

Core Courses (16 credit hours)
SCCG5113 Managerial Communication
SCCG5123 Advanced Communication Theory
SCCG5153 Quantitative Applications in Communication Research
SCCG5163 Qualitative Applications in Communication Research
SZRZ6014 Research Methodology

Managerial Components (15 credit hours)
SCCG5213 Perspective of Human Communication in organizations
SCCG5223 Diversity and Communication in Workgroup
SCCG5233 Theories and Strategies in Persuasion
SCCG5243 Communication and Global Working Environment
SCCG5253 Corporate Communication

Elective Courses/ Application Components (6 credit hours)
Choose any 2 courses from one of the following components:

A. Organization
SCCG5313 Communication and Information Technology
SCCG5333 Organizational Image Management
SCCG5343 New Media Management
SCCG5543 Seminar of Managerial Communication

B. Media Management
SCCG5413 Media Organization Management
SCCG5423 Media Ethics and Law
SCCG5433 Broadcast Journalism
SCCG5453 Seminar in Media and Journalism

Project Paper (6 credit hours)
SCCZ6996 Project Paper

MODE B: COURSEWORK AND DISSERTATION

The Master of Science (Managerial Communication) by coursework and dissertation is a 40-credit-hour programme which comprises the following:

Core Courses (10 credit hours)
SCCG5113 Managerial Communication
SCCG5123 Advanced Communication Theory
SZRZ6014 Research Methodology

Elective Courses/ Managerial components (9 credit hours)
Choose any 3 courses from the list below:

SCCG5213 Perspective of Human Communication in organizations
SCCG5223 Diversity and Communication in Workgroup
SCCG5233 Theories and Strategies in Persuasion
SCCG5243 Communication and Global Working Environment
SCCG5253 Corporate Communication

Dissertation (21 credit hours)
SCCZ69921 Dissertation