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REBRANDING OF EDC SET TO STRENGTHEN ITS BUSINESS SCOPE TO GLOBAL LEVEL

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REBRANDING OF EDC SET TO STRENGTHEN ITS BUSINESS SCOPE TO GLOBAL LEVEL

UUM ONLINE: Various efforts had been carried out by Universiti Utara Malaysia (UUM) to increase its revenue, through means such as the hotel business, hospitality and tourism managed by its wholly-owned subsidiary, Uniutama Management Holdings Sdn Bhd (UMHSB).

To further intensify the scope of its business, EDC UUM under the auspices of Uniutama Property Sdn Bhd (UPSB), a subsidiary of UMHSB was rebranded to EDC Hotels & Resorts.

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19 UUM received the ‘Heritage Brand Award’ presented by Power Brand Malaysia, thus proving the successful branding of UUM as a well-known and trusted brand.

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UNIVERSITI UTARA MALAYSIA
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