Marketing

A marketing degree is designed to prepare students to enter a fast-paced business environment. Students enrolled in the programme will have the opportunity to explore the macro (international and digital marketing) as well as the microenvironment of marketing (consumer behaviour).

Contact: Dr. Nazlina Zakaria
Tel: 04-928 7424
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Available Programmes

Research Area(s)

  • Consumer behavior
  • Branding
  • Digital marketing
  • Green marketing
  • Quality management Islamic marketing
  • Retail management
  • Market orientation
  • Customer relationship management
  • Societal marketing

People who viewed this also viewed

GENERAL INFORMATION

APPLICATION DEADLINE

Local Applicant

Main Campus:
Semester 1: 30th June
Semester 2: 30th November

UUMKL & Other Centres: 
Semester 1: 30th June
Semester 2: 30th November
Semester 3: 30th March

International Applicant*

Main Campus:
Semester 1: 30th May
Semester 2: 31st October

*International applicants are encouraged to apply at least three months before deadline


ADDITIONAL REQUIREMENT

  1. Research Proposal (for Programme by Research):
    1. Masters - 1,000 to 1,500 words
    2. PhD - 1,500 to 2,000 words
  2. Applicants without professional qualification (Bachelor of Education/ Diploma in Education/Certificate of Education) are required to attend and pass the courses as required by the University.
  3. PhD applicants need to attend interview related to field of study being applied. 

FINANCIAL GUARANTEE

  1. For sponsored applicant: Letter of Undertaking
  2. For self sponsored:
    1. Master candidate: Minimum balance of USD5,000.00 in own account
    2. Doctoral candidate: Minimum balance of USD10,000.00 in own account
ENGLISH REQUIREMENT
PROCESSING FEES
FINANCIAL AID