UUM ONLINE: 12 March - "The ranking of a university and the members of the staff are judged based on the quality of the research and publications produced by the university. For that reason, articles that have been published in high-impact journals can affect the position of a university in the international rankings," said Professor T C Melewar, Professor of Marketing and Strategy from the Middlesex University, London, United Kingdom.
Professor T C Melewar is also the Head of Marketing, Branding and Tourism (MBT) Department at the Middlesex University Business School, UK. With 30 years of academic experience, he was the invited speaker at the OYAGSB BizTalk 4/2018 entitled Ranking, Reputation and Research (3Rs): Voyage, Vista and Viewpoint. The talk was held at the OYAGSB Studio, UUM.
According to Prof. Melewar, the top three most established and influential global rankings that put greater emphasis on the research and publications are the Times Higher Education World University Rankings, QS World University Rankings and Shanghai Ranking (Academic Ranking of World Universities).
"Basically, we need to call attention to the research studies published in the Social Science Citation Index (ISI, Institute for Scientific Information).
“The SSCI (Social Sciences Citation Index) Journal is one of the leading journals and it is quite tough to get articles published in this journal. It gets more difficult to publish in journals with higher impact factors - for instance the Journal of Business Research (JBR) – 3.354; Journal of International Business Studies (JIBS) – 5.869; the European Journal of Marketing (EJM) – 1.333; Journal of World Business (JWB) – 3.758 and the Industrial Marketing Management (IMM) – 3.166," added Prof. Melewar.
He also remarked that, it gets much harder to publish articles in ISI journals, hence researchers need to take some necessary actions.
"Among other, researchers must aim for the suitable and appropriate journal, read the research papers that are related to the topics of the targeted journal, adhere to the specific guidelines and requirements for submission of research papers, edit and proofread the articles repeatedly and finally, submit the manuscript to at least two academicians who have published articles in the journal for further comment and feedback.
"After that, go through the manuscript again and send it for publication. If it is rejected, read the comment, make the necessary amendments and send it to the appropriate journal. If you were asked to re-check and re-submit, make the necessary corrections and re-send the manuscript. Most importantly, do not lose hope.
"When you already have the experience of publishing in leading journals, everything will be easier because you already know the process, procedures and intricacies of publishing in a high-impact journal," explained Prof. Melewar to UUM lecturers, staff members and postgraduate students.
Translated by Nur Ida Faradilla binti Aziz
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