UUM was represented by the Vice-Chancellor, Prof. Dato' Wira Dr. Mohamed Mustafa Ishak while Orangetree Production was represented by its Producer, Dato' Jaspal Singh Sher Singh.
The ceremony was witnessed by the Director General of Higher Education Department, Ministry of Education, Datuk Prof. Dr. Asma Ismail who also graciously launched the UniTV project.
In her speech, Prof. Dr. Asma expressed hope that the collaboration between UUM and Orangetree Production namely the UniTv project will spur more cooperation between private organisations and public universities.
"I view the UniTV project as a project which has a great deal of potential especially when both parties work together and place emphasis on the content.
"However, I wish to see a system that could control the materials being uploaded onto the website. This is because all discussions which take place must be done in civilized and professional manner," she said.
She also congratulated UUM School of Quantitative Science for successfully obtaining accreditation and academic certification for its Bachelor of Science with Honours (Business Mathematics) programme from the Asean University Network Quality Assurance (AUN-QA).
According to her, with the recognition gained, UUM is set to achieve the world class university status thus establishing itself as the Eminent Management University.
Meanwhile, the Vice- Chancellor said that the signing of the MoU has indirectly helped to realise the setting up of the UniTV project which in turn will become a platform that offers comprehensive services in various forms of media including video applications.
He said the collaboration between the two parties will be further enhanced with local intellectual contents. In turn the UniTv project will become the medium of communication amongst students and lecturers on campus as well as for the public.
He also added that through UniTv, students have the opportunity to make media partnerships in the form of film, drama and short film. In fact, lecturers can also conduct their lectures, deliver presentations and handle tutorials through this channel.
"UniTV can be viewed as an addition to the current approach in obtaining information related to the teaching and learning activities. It also helps deliver career-related information, provide business opportunity and act as news outlets published by ministries, public and private universities.
"Obviously, the UniTv project will ensure that students receive services at their fingertips, thus reduce bureaucracy and simplify the various laborious processes on campus," he said.
UniTV highlights five key elements, namely web-based streaming, mobile applications, daily-updated materials, usage of television channels as well as educational and fictional materials of various forms.
UUM will also collaborate with Orangetree Production in implementing the MySekolah project.
Also present at the ceremony were the member of the University Board of Directors cum Chairman of Uniutama Management Holdings Sdn. Bhd. (UMHSB), Dato' Paduka Abdul Rahman Ibrahim; Chairman of Uniutama Education and Consultancy Sdn. Bhd., Tan Sri Dato' Sri Dr. Mohd Nasir Mohd Ashraf; actor, Dato' Eizlan Yusof and senior UUM officials and representatives from the Orangetree Production Sdn. Bhd.
Translated by Mahaliza Mahadhir
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