Marketing
A marketing degree is designed to prepare students to enter a fast-paced business environment. Students enrolled in the programme will have the opportunity to explore the macro (international and digital marketing) as well as the microenvironment of marketing (consumer behaviour).
Contact: Dr. Nazlina Zakaria
Tel: 04-928 7424
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Available Programmes
Research Area(s)
- Consumer behavior
- Branding
- Digital marketing
- Green marketing
- Quality management Islamic marketing
- Retail management
- Market orientation
- Customer relationship management
- Societal marketing
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APPLICATION DEADLINE
Local Applicant
Main Campus:
Semester 1: 30th June
Semester 2: 30th November
Semester 3: 30th March
UUMKL & Other Centres:
Semester 1: 30th June
Semester 2: 30th November
Semester 3: 30th March
International Applicant*
Main Campus:
Semester 1: 30th May
Semester 2: 31st October
Semester 3: 28th February
*International applicants are encouraged to apply at least three months before deadline
ADDITIONAL REQUIREMENT
- Research Proposal (for Programme by Research):
- Masters - 1,000 to 1,500 words
- PhD - 1,500 to 2,000 words
- Applicants without professional qualification (Bachelor of Education/ Diploma in Education/Certificate of Education) are required to attend and pass the courses as required by the University.
- PhD applicants need to attend interview related to field of study being applied.
FINANCIAL GUARANTEE
- For sponsored applicant: Letter of Undertaking
- For self sponsored:
- Master candidate: Minimum balance of USD5,000.00 in own account
- Doctoral candidate: Minimum balance of USD10,000.00 in own account